This week’s Poster of the Week is for the double bill of Enter The Dragon and Death Race 2000.
Double bills were very popular at cinemas in the UK in the 70’s and 80’s and seemingly the more lurid films the better with horror, kung-fu and cult films being selected for these billings which were traditionally shown at midnight on a Saturday night. It was like the cult film ethos that permeated 42nd Street in New York was proving so popular that it even influenced the cinema programmers of Britain.
It was rightly assumed that the kind of audiences who would go to see a Bruce Lee film would also want to see a Roger Corman movie, especially as one of it’s stars (Sylvester Stallone) had since become famous for his role as the eponymous hero of the movie Rocky (check out the cheeky reference to this in the billing for Death Race 2000 on this poster).
Both of these films were also resurrected from years gone by for this double bill and so this gave cult film fans the opportunity to see both on the big screen again. These were also the days before home video and so cinemas were the primary source for seeing such fare.
Double bills fell out of favour in the 90’s and onwards but thankfully there are now special cinema screenings of films that have just been restored for Blu ray. I’ve noticed a lot of older films receiving cinema showings to commemorate an anniversary of a film’s release also. Inception and Back to the Future are two such films showing on the big screen again recently because of this. And this is a great thing. To see a film on the big screen with a great sound system are the optimal conditions for experiencing a film.