I’ve just reviewed Snapshot that was cheekily renamed ‘The Day After Halloween’ to capitalise on the success of John Carpenter’s masterpiece.
I remember the first time I saw this was on a copy of the soundtrack that I saw whilst browsing for soundtracks in the mid 90’s when I had moved to London to study film. ‘Well, I’ll be damned!’ I thought as I saw the title of the film and the same font used as for the original film. I was also amazed to see Sigrid Thornton on the album’s sleeve art. I had known and admired Ms Thornton’s work in the TV series Prisoner Cell Block H.
Now rewind a few years. It’s the late 80’s. I’m in Leeds after taking the bus from York to visit a brilliant film memorabilia shop called Movie Boulevard.
It’s here that I buy a quad poster for the film Halloween 2. I wondered why it said ‘All New’ on it.
When I posted my review of Snapshot in the Meathook Cinema Facebook group yesterday one of my regular contributors Phillip Lopez Jimenez said
”I remember when that came out, the ads eventually had a banner that said Not a Sequel to Halloween but it wasn’t in theaters for very long…”
So is this why the posters for Halloween 2 had the words ‘All New’ written on them? Had this small (but perfectly formed) film from Australia which had tried to market itself as a sequel to Halloween perplexed the makers of the real sequel to the film to such an extent that they had to tell audiences that this was the real deal, the real sequel? It would appear so.
This ‘All New’ addendum was added to both the American and British posters for the film (the British poster is earlier in this article)-
This also extended to the British and American/Canadian newspaper ads for the film-
A mystery solved. Take a bow, Phillip.